Wednesday, 2 January 2013

Research for my poster- Fonts

In order to manufacture a poster that reflects the feel of the cultural text in question I thought it would be useful to study how Alex Prager herself chooses to present the work. Surely there are posters for her exhibitions, so what do they look like? Compare this to the visual qualities of her website: the fonts used, manner of presentation, colour, mood, extravagance etc. and finally with the work itself to try and unravel the visual language of not only the image I have chosen to analyse but the entire package of photograph and the photographer. When all the elements are considered as a single unit, what style is conveyed?


The catalogue for the show Compulsion (2012) was designed by Adriaan Mellegers.(http://www.adriaanmellegers.com)
This particular artefact is useful primarily as an example of how the work is represented, and in more literal terms demonstrates an actual Alex Prager poster as the dust jacket for the catalogue can be used as such.




This catalogue has been designed using the Founders Grotesk typeface, designed by Kris Sowersby. It is quite simple, consisting of the image and minimal text presented bluntly. There is white space delivering a sense of clarity, but this endures a confliction with the claustrophobic overlapping of text and image, a fight for authority desired by both within the confines of its borders. A bold clear font demands authority whilst being backlit by the very thing it promotes.

The font is also used heavily throughout her website so it provides a favoured representation of the work. 
I managed to find a very similar font on-line at http://www.fontspace.com/dharma-type/bebas-neue
which is great, as using a similar font to the work itself will help my poster to cohere with the visuals it describes.

A sample of Bebas Neue:

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