An ethnographic study must be first hand engagement. It is a study of people in naturally occurring settings- a living space that hasn't been set up by you.
People use participant observation as a means of observation and data collection and it combines quantative and qualitative data.
The researcher becomes a variable as they become embedded in the culture so the key is to recognise that you have an impact on your surroundings, for example documenting people's behaviour in location may be difficult to witness accurately as your very presence there will change how they behave.
Auto-ethnographic research takes place somewhere you feel at home, you are researching a culture that you are part of and it combines autobiographical and ethnographic writing practices.
It recognises the inherent subjectivity of the researcher and seeks to describe, and systematically analyse personal experience in order to understand cultural experience by embracing subjective understandings of reality. It uses them as a basis for thinking more critically about the impact of our assumptions and values.
I am going to conduct an ethnographic study of a location where photography could be seen.
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